Why Did You Start Your Home Business? - Jen Jones Inc

Why Did You Start Your Home Business?

That seems like such a silly question, but I really want you to think about it.

Why did you decide to start a business out of your home?

I mean, there are perfectly good offices where you could be an employee…and get a consistent paycheck. Work for someone else. It’s the way we’ve always done it.

Why Did You Start Your Home Business? I mean, there are perfectly good offices where you could be an employee, why venture out on your own? | jenjonesinc.com

So why did you leave the herd and strike out on your own?

You know, I already know why…but I want you to take a minute to think back to what the real reasons are.

It’s easy to spout off that you want to spend more time with your kids, you want to fulfill your purpose in life, you want to live the dream.

But I would like to point out that there is one thing that is at the heart of all those {really great inspiring} “why’s”.



It takes money to do those things.

Now I really like that you know your deeper whys. I agree with you. They are noble. Life-changing. I really want you to spend more time with your kids. In fact, my kids are told daily how fantastic they are, and it isn’t {entirely} because I’m a fantastic mom. I spent time with them while they were growing up. Face to face time. It’s my single greatest secret weapon! But that’s a subject for another day.

So you’re on the right track with figuring out what you’ll do when you achieve your real goal.

But before that happens — cold hard cash.

The reason I want to bring this point home to you so strongly is because I want you to own the fact that you got into home business to earn money. And you believe that you can earn MORE money by working for yourself than you ever could working for someone else.


Now, just because money is your goal, that doesn’t mean it’s a bad thing.

You see, you have to be extremely clear on what your goals are so that you can reach them.

You have to know, for example, that this month you intend to make $10,000 profit in your business. If you don’t have that clarity, you will fumble around doing all sorts of busy things, but you will have trouble reaching actual profit.

You are running a business.

It’s not a hobby.

This is your livelihood.

Therefore it needs to be generating consistent income every month so you can {insert your “why’s” here}.

So, here’s my next question to you.

How much do you need to live on {comfortably}? We’re not up to your lifestyle dreams yet, simply your basic everyday necessities.

That number will be different for everybody, but I’m asking YOU to take inventory of YOUR life and determine how much you need to live on, where you can cover your daily needs easily.

Until you know this baseline number, you won’t be able to ramp up your business to where you want to go.

And now my final question:

Is your business generating this livable income for you?



How close are you?

The reason I’m asking these hard questions is because I want to you get to the next level in your business and life. It’s important for you to clearly ascertain if you are spending a ton of time on your business and it isn’t generating the thing you need most: income.

Now, I’m not judging you if that’s what’s happening right now.

That’s what happened to me for many years!

But if this IS what’s happening, it may be time for you to take a solid look at your business and see if anything can be changed.

If it’s your own business, maybe you need to hire some help? A mentor? Develop a new program offering?

If you’re in direct sales, maybe you need to connect with your upline? Reassess how well the company fits with your personal values? Confirm that you can make the money you need to in the timeframe you need it in?

Success comes from constantly re-evaluating where you are and changing and revising along the way until you get where you want to go.

I spent years spinning my wheels in my own businesses and direct sales businesses, but never made any money until I recognized that money was an OK goal to have, and then set goals and intentions every month.

Once I did that, you know what happened? I started hitting my numbers!

It was different in every case, but sometimes I just needed to connect with a mentor who could help me overcome my limiting beliefs. Sometimes it was changing out the company for one that was better aligned with my needs.

If you are in this same position, may I offer you an option?

I don’t know what your company is, or how your business is going, but if you aren’t hitting the numbers that you need to live (the most basic of our needs!), then I would like to invite you to take a look at how to create endless traffic to your products so you can start making sales.

You still get to do your sales thing, you still get to help people and spread your value all over the internet (I love that about you!), but you get tons of traffic to your thing so you can live.

I want to see you spend more time with your kids, fulfill your purpose, and spread your message across the world. But I know that you need to be able to live in order to fulfill those greater missions.